Fitbit is teaming up with Adidas to launch a special edition of its Ionic smartwatch, but it won't be landing until next year.
The partnership puts the Fitbit Ionic head-to-head with the Apple Watch Nike+ edition, will pack all the same features as the standard Ionic but will be equipped with a sportier perforated strap (that looks familiar) and come pre-loaded with Adidas branded workouts.
This is the first time Fitbit has collaborated with a major sports brand having only previously worked with jewellery brands like Tory Burch and designers like Public School to build more fashionable strap options for its family of fitness trackers.
It's a surprising move from Adidas, which has been quiet on the wearable front after telling Wareable that it would not launch another GPS watch itself. It does however sound like it will still launch its own Chameleon fitness tracker that's designed for women and will be compatible with its recently launched All Day Fitness app.
If you somehow missed it, the Ionic was unveiled as Fitbit's first ever smartwatch. The connected timepiece features built-in GPS, heart rate monitoring, payment support, swim tracking and four days battery life among the standout features.
There are no details on how much the Fitbit Ionic Adidas edition will cost and when exactly it'll launch next year, but an early release would certainly catch those new year's resolution chasers and it's a window Fitbit has targeted in the past. We will obviously keep you posted when we find out more.