Nixon's first ever Android Wear Watch, The Mission (yes, that's what it's called) was officially unveiled at Baselworld. The US watch brand joined the Google party with a super-water resistant and GPS rocking smartwatch and you can pre-order now from $400.
It's an adventurers' best friend that's instantly going to get compared to Casio's rugged Android Wear watch.
Here are all the nitty gritty details you need to know about the newest member of the Android Wear family.
If you were hoping for something slim to wear around the wrist, then much like Casio's Android Wear number, that's not what you're going to get with The Mission. There's a 48mm polycarbonate watch case with Gorilla Glass adding an extra layer of durability.
On a more positive note, the full colour AMOLED screen, is in fact a full circle. No flat black tyre at the bottom of the screen to see here folks. There's also a raised stainless steel bezel in tow to protect the touchscreen from damage.
To add to its rugged prowess, Nixon's Wear watch is military grade dust and shock resistant. It's also slapped with a 10 ATM water resistance rating so it can be submerged up to 100m. That's 50 more metres than the Casio Android Wear watch can manage in the watery depths in case you were wondering.
While it's a serious piece of smartwatch, buyers will also be able to customise Nixon's The Mission look with a selection of clip on coloured casings, and a selection of watch faces mirror the company's line up of analogue watches is available on the digital display, which is a nice touch. There's also over 20 silicon watch straps and over 15 different bezels to choose from including gunmetal and gold options.
In fact, Nixon claims there are 44,000 possible combinations when it comes to your chosen style.
One thing The Mission is not short of is sensors. For starters, it capitalises on the Casio's lack of GPS, which can be used for surfing, skiing and will work with any Android Wear app, meaning you can hook it up with your favourite running or cycling tracker.
But there's more. You also get a altimeter, barometer, thermometer, compass, gyrometer, accelerometer and humidity sensors. It's well equipped for monitoring your terrain and are all accessible by Android Wear apps.